What happens when you combine A-list Hollywood celebrities, the ultimate icon of Web 2.0, and a host of online media mavens…and then give them a bunch of potentially embarrassing challenges? We’ll find out this weekend when Qik, in partnership with Katalyst Media, launches the first ever live mobile reality show competition from the Sundance Film Festival.
Starting on Saturday, Ashton Kutcher and Digg‘s Kevin Rose will host 24 Hours @ Sundance live on Qik from Park City, Utah. Four contestants will compete with one another to complete the challenges issued to them by Ashton and Kevin, all with the assistance and encouragement of their viewers on Qik. Using Qik’s live chat feature, each contestant will be counting on their respective online communities to help them win the contest.
Our contestants come from a diverse set of niches of the online world. They are Nonsociety tech blogger Meghan Asha, VentureBeat editor Matt Marshall, Konsole Kingz founder CJ Peters, and Geek Entertainment TV host Irina Slutsky.
As Ashton says: “It’s kind of like, you know, on ‘Who Wants to Be a Millionaire’ you had one lifeline, and you had to call them on the phone. In our game, you have the Web at large as your lifeline.”
It all kicks off LIVE on Qik, from Sundance, starting Saturday. Check back here for more details over the coming days!